Full logo
Mascot with the XinKai wordmark. Use it wherever there is room, like press articles and store pages.
Brand kit
Everything that makes us look like us.
Our logo, mascot, colors, fonts and voice in one place. Use them freely when you write about XinKai Studio or our apps, and follow the few rules below.
Logo
The kids in the circle
Our mascot is two kids inside a navy circle with stars and a little compass. They stand for the people our apps are made for: curious, cheerful, and growing up together.
Mascot mark
The circle without words. Use it for app icons, avatars and small spaces where the wordmark would be too small to read.
Animated mascot
The kids wave hello. Use it for intros, videos and social posts. Keep it muted and looping.
Color
A playroom palette
Navy and pink come straight from the logo. The three pastels are our toy colors, for cards, chips and app icons. Text on a pastel is always navy.
Navy ink
#323A52Text, outlines, wordmarkBlossom pink
#E47A8A"STUDIO", main buttonsSunshine
#FFD36EHighlights, badgesSky
#9FD3E6Contact, calm areasMint
#A8E0C4SudoZoo, successPlayroom floor
#FFF3F1Page backgroundTypography
Round and friendly
Both fonts are free on Google Fonts, so anyone can use them.
XinKai Aa 123
Use ExtraBold (800) for headlines and Bold (700) for buttons and labels. Its soft, chunky letters match the wordmark.
DisplayHello!HeadingOn the workbenchLabelTHE TOY BOXAa Bb Cc 123
Use Regular (400) for reading text and SemiBold (600) for small details. It stays easy to read at small sizes on phones.
LedeCheerful apps for families.BodyWe answer every email ourselves.SmalliPhone · iPad · AndroidVoice
How we sound
We write like a friendly person who makes things for kids: warm, short and clear.
Warm
Say hi, say thanks, sound happy to help.
"Got a question? Write to us anytime."
Simple
Short sentences and everyday words a parent or a kid understands.
"Tap a number. Fill the zoo!"
Honest
Only promise what the app really does. No hype, no pressure.
"SudoZoo is in development."
Using the logo
A few simple rules
✓Please do
- Write the name as XinKai Studio, with a capital X and K.
- Give the logo some space, at least a quarter of its width on every side.
- Place it on white, the light floor color, or navy.
- Keep the mascot in its circle, the way it was drawn.
✕Please don't
- Stretch, rotate or recolor the logo.
- Put it on busy photos or bright pastels where the outline gets lost.
- Redraw the kids, add speech bubbles or change their faces.
- Use it in a way that suggests we endorse something we don't.
Press & partners
Need something that isn't here?
Ask us for other sizes, formats or screenshots, and we'll send them over.